Management Risks Identifying and Their Analysis

Introduction Risk Management involves a systematic way of context establishment, identification, analysis, monitoring as well as communication of any risks that could be associated with processes, functions or activities. It minimizes an organization’s losses while at the same time maximizing its opportunities. It helps in identifying opportunities and mitigating the losses. In event management, each part has its own potential risks.Advertising We will write a custom report sample on Management: Risks Identifying and Their Analysis specifically for you for only $16.05 $11/page Learn More In order to manage any event effectively, risk management is necessary. There seems to be an increase in the number of events being carried out around the world and governments and other stakeholders are taking it upon themselves to adopt the appropriate risk management measures. Early preparations and putting the necessary risk management measures in advance seem s to be a signifier of competence and professionalism while inadequate preparation is a sign of incompetence (Aaker 1987, p. 44). With the increase in the size and number of events across the globe, risks have equally increased and they have even become more complex. Any shortfall at an event is usually captured immediately by the media and it could result to a negative public image Risks and Consequences Risks Identified and Their Analysis In the case study of the Battle of Trafalgar’s anniversary, there are several risks which the event was prone to. The anniversary was prone to administration risks given that there were various stakeholders involved in the preparation of the event. There were different contracts taken and various goods were supposed to be purchased for the anniversary and different services needed to be hired. All these implied that contracts were to be secured on time, goods, and other facilities bought at the right time and using the right procedures. Li censes and permits for instance had to be secured in time. They play a big role in accountability and transparency. The relevant authorities were supposed to be informed and permission for the event granted. They also help to minimize fraud and hence saving the management the losses that would occur. Service providers, the suppliers and other participants were supposed to carry out their activities in a particular way. Control measures were elaborate with the suppliers and other participants being required to go through all the required procedures. The other risks would come from the Public relation/marketing sector. It is common for the promoters of such an event to ignore the consequences of their promotional activities and just focus on optimism. This would be dangerous as they might not take the appropriate risk management measures and the effects might be catastrophic.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More There was therefore a need to control the marketing and promotional activities balance between the promotion and the potential risks associated with it. It might also occur that a lot of funds might me channeled towards promotional activities hence causing budget deficits. Over promotion and marketing of the event would most likely have resulted to excessive attendance as more people were likely to attend than actually budgeted for and the end result would be a strained budget hence leading to budget deficits. The event was supposed to be celebrated with a difference as other nations were involved as well. The implication for this was that the number of attendants was supposed to increase. This would mean that the budget for the event needed to be raised. The other risk that the event was prone to is that relating to the health and safety. This requires extra attention in the risk management process. The risk management strategy in this case involves plans to prevent loss and take the appropriate safety control measures. The hygiene of the venue for the anniversary was supposed to be improved given that the event was supposed to have so many participants. Health induction measures were supposed to be taught to the workers and suppliers who would otherwise run their own activities without any formal instructions from other practitioners (Barton 1988). The anniversary was meant to involve several events on land, sea and the air, by the military. The appropriate mechanisms were therefore supposed to be adapted to ensure the safety of those participating in these events as well as the spectators. The event was also involving vessels that were nuclear powered. Safety measures this would pose very serious health risk in the case of a leakage of nuclear emissions from such vessels or even in the event of an accidental explosion. This therefore meant that the appropriate safety measures were supposed to be adopted and the relevant prac titioners involved while dealing with such an emergency. The event was also prone to security risks. An effective risk management strategy was supposed to be employed so as to ensure that the place is secured. Among the invited were dignitaries from the close allies of the country with Queen Elizabeth II as the guest of honor. This meant that the security risks would be higher. Appropriate security measures were therefore supposed to be adopted. On-the-ground safety officers proved to be of a great importance in such a case. The ceremony was supposed to commemorate those who died in the battle with very symbolic representations. There was a likelihood of such an event being prone to confusion due to the multiple tasks and activities that were going to take place.Advertising We will write a custom report sample on Management: Risks Identifying and Their Analysis specifically for you for only $16.05 $11/page Learn More This implied that the activities wer e supposed to be appropriately structured and ensure that there is order in every part of the ceremony with every activity allocated its own time (Abbey 1983). Given that the many people were expected to attend the ceremony with several dignitaries as well, the venue was supposed to be chosen carefully in order to carter for the many attendants. The standard of the venue was also not supposed to be compromised. The event was supposed to pose several logistical coupled with planning challenges. Controlling the large crowds was not going to be anything easy. Vessels were to be transported from various places to the venue of the event and anchored safely and securely at the same time. This would be an expensive endeavor. The weather would easily inconvenience such an event. Appropriate measures would therefore be needed so as to tackle any climatic challenges. In the event of rain for instance, provisional shelters would be needed. Provisional or extra toilets would also be required so as to carter for the multitude of attendants. Importance of the human side of risk management Risk management is very important due to various reasons. The planning and the hardworking that is channeled towards risk management are never in vain. The planning makes it possible for a variety of events to be carried out in a systematic manner and this leads to the satisfaction of the public as well as the guests as it was in the case of the battle anniversary. It also results in maximum attendance of those invited and other participants, given the fact that the event is marketed appropriately. Appropriate risk management also results in the strengthening of relationships and making of new ones. In the case study of the anniversary of the Trafalgar battle for instance, Britain invited representatives of its allies and other nations as well, some of which were its former foes like Spain and France. Human Side of Risk Management is also vital in boosting an organization’s, countri es or the event manager’s image due to the high media profile of that particular event. A successful event is usually perceived as a sign of professionalism. Different stakeholders are in a position to achieve their intended personal objectives and each stakeholder will tend to be satisfied with the outcomes as it was in the case of the anniversary (Carlson 1999, p. 55). In the case of a country, a success in an event may boost the country’s profile and this would result in increased tourism within that region and hence earning the country the much desired foreign exchange.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This kind of Risk management also minimizes incidences of risks accidents or injuries. The relevant medical practitioners are consulted and if possible invited so as to deal with any incidences of injuries or accidents during the event. First Aid equipment may also be availed so as to deal with injuries and accidents before the appropriate medical assistance is given to the victims. Risk management during the anniversary for instance helped in preventing major casualties. It reduces the strain that could be directed towards the health and emergency services within that area. The cost of the health and emergency services is usually included in the event’s budget hence no need to strain local facilities that may even not be in a position to carter for all the people in the event of an extensive disaster. This was the case during the preparation for the event. It ensures that safety is considered right before the event hence saving money, resources, time and it also saves people from grief as appropriate measures are taken in advance so as to deal with any potential issue that could emerge. Through risk management, the appropriate safety coordinator is appointed depending on the size of the event (Cataldo 2003, p. 43). He/she is the one that spearheads the safety agenda, the bigger the event, the greater the need to have more specialized personnel. Risk management helps in eliminating the stressful and expensive last minute rush by helping the people to plan ahead. This kind of Risk Management also helps in vetting the service providers and it helps in downsizing the workforce yet ensuring that the quality of the desired results is not compromised. In the case of the T200 anniversary for instance, the specialist’s activities had to be coordinated, various specialists were needed although their activities were supposed to be filtered and also coordinated. The contractors were vetted, their taskforce downsized and their activities closely monitored. T his help in the efficiency. The risk management helps in ensuring extensive consultation with the stake holders. The relevant civil authorities are consulted within time and hence help in the identification of shared objectives through effective communication. The process also helps in developing a robust command structure which enhances effective communication and hence the capability to link up with other sources of help from the outside. With a good command structure, the decision making process usually becomes simplified (Davila 2004, p. 200). It helps in ensuring that the relevant staff is involved at all levels hence ensuring effectiveness and efficiency (Nutt 1986). It helps to ensure that all the possible risks are put into consideration without concentrating on bigger ones and ignoring the smaller ones which are even more likely to happen than the bigger risks. Other Risks and Their Effect to the Safety The administrative, marketing and financial areas were also prone to ce rtain risks that could easily trickle into the safety of the event a good example being fraud. Given that the whole process involved various stakeholders, issues of fraud could be eminent in the whole process. Some of those put in leadership and supervisory positions may for instance involve themselves in fraud dealings like awarding tenders to unqualified suppliers so as to get some financial benefits from the same. This would compromise the safety of the event as some of the safety equipment bought may be of law standard hence putting the participants at a great risk. The event was also prone to misrepresentation by promoting or marketing it excessively. Over promoting the event could have resulted in the number of attendants exceeding that budgeted for hence causing a strain to the finances allocated for the event. The promotion also requires a lot of resource allocation for its activities. Excessive promotion of that event could have resulted to the attraction of many people wit h different motives some of which could be terrorist attacks or disruption hence jeopardizing the safety and security of the whole event. This would in the end result event’s objectives not being fulfilled. Through risk management, such problems were meant to be spotted and appropriate measures taken to avoid any inconveniences caused by such risks. The general excitement of the people coupled by the large number of attendants and equipment could as well have been causes of potential hazards and the appropriate measures were to taken to prevent such risks. The food and sanitation at the event was also very vital given that such an event with numerous people was prone to venders selling unhygienic foodstuffs. This might be a potential health hazard. There was therefore need to ensure that foodstuffs that are not hygienic are not allowed at the event (Davis 1949, p. 333). The toilets and latrines needed to be hygienic and able to accommodate the large number of attendants. The event was also likely to witness noise pollution due to the large number of attendants. Measures were therefore supposed to be taken so us to minimize the problem. The financial area was also likely to witness some irregularities particularly at several cash points which could be potential attractions for thieves, robbers or fraudsters who may want to benefit from the cash being collected. There was therefore a great need to beef up the security of such points, putting trustworthy and accountable people at the place. Table Top Excises and Scenarios in Risk Prevention Risk management is effective when it is accompanied by transparency and accountability so as to fulfill the desired objectives. In the current risk management process, all the activities and endeavors are made formal so as to enhance the transparency and accountability. The risk management process must be seen working throughout the process (Fennell 1984). In the case of the T200 anniversary risk management process for instance, the process was involved a lot of documentation and verification. Service providers were supposed to verify that they were in position to offer services of the required standard. Even contractors were vetted to ensure that they meet the set standards. Such transparency and formality helps in reducing cases of fraud and ensuring that only qualified personnel are selected for the appropriate tasks in the risk management process. The screening of contractors and other service providers help in ensuring provision of quality services and acquisition of quality equipment as well. There are several scenarios, which can be used in the prediction and avoidance of risks. Some risks usually context dependant and they are only unique to certain events. After such a risk has been well understood, the appropriate action is decided upon so as to mitigate it. Given that the occasion was supposed to involve people from different nationalities and in large numbers, there could be a potentia l terrorist attack. This is also owed to the fact that terrorist activities are usually eminent in populated areas and surprisingly most of them are usually aimed at western countries (Kelman 1989, p.100). The security was therefore supposed to be beefed up and using weapon detectors at the entrances to the venue of the event. In such an event with various parties from different countries, there could be conflicting interests, which if not well handled could lead to confusion and dispute. The end result could be disagreement and disruption of the flow of events during the occasion. The objectives of the event might then not be met given that most of the time would be used in unending arguments. There was a need therefore to employ a conflict resolution taskforce to be on the standby and come in when such a situation arises. The issue of the Master of ceremony (MC) is also crucial in such gatherings. A Master of Ceremony who might be inexperienced, impolite, illiterate, untidy, and e xcessively dominant could be a disaster in such a gathering (Ferlie 2005, p. 99). There have been some cases where the Master of Ceremony fails to turn up hence leading to confusion in the event. In such a case, the appropriate persons should be consulted on time and screened to ensure that they can perform. There needs to be several qualified M.C.s so that in the event that one fails to turn up or fails to meet the expectations then, the other one should be able to take over. Such an event is also prone to problems of fund collection. The fund collection activity is likely to be prone to fraud and cases of theft. There is therefore a great need to put an effective fund collection procedure which can be effectively accounted for. Only trustworthy staff members should be put in charge of the whole activity. The collection point should also be staffed with the relevant security personnel so as to tackle the cases of burglary. Given that such an event involves very many attendants, it might not be easy to approximate the number of attendants. It is possible for the number of attendants to supersede the approximated number hence causing a strain to the budget. A deficit in the budget may be a hindrance to some of the events activities being carried out. Prevention and Contingency Plan A Possible major risk in this event would be that of a fatal accident. A plan that is detailed and contingent needed to be developed so as to deal with the same.Using the SWOT analysis, the risk of a fatal accident could be curtailed using the appropriate measures. The SWOT Analysis The SWOT analysis could be very relevant in dealing with the possibility of a fatal accident. In this kind of analysis, several aspects are analyzed in relation to the possibility a fatal accident occurring. The strategy aims at looking at the Strengths, the Weaknesses, Opportunities and Threats that could emerge in the process while trying to mitigate the possible risks of the event. Strengths The some o f the strengths would include the availability of the right personnel to deal with the possibility of a fatal accident, availability of high quality equipment that would be of great help in dealing with the possibility of such an accident and the following of the right procedures in mitigating the problem. The venue was also strategically placed for ease in mitigation. Weaknesses Some of the possible weaknesses would be the negative publicity of the event by the media, particularly those of the countries that are Britain’s adversaries hence increasing the possibility of a terror attack. The event is other weakness would be fraud particularly in the acquisition of the required equipment and tendering which would lead to poor quality services and equipment. The excessive promotion of the event could be another weakness with its own disadvantages. Opportunity Some of the opportunities available include advancement in technological innovations and their inclusion in making the ev ent a success. The other opportunity includes the possibility of increasing the number of the countries allies hence making the event more successful especially in the provision of first aid services and equipment as well as services. Threats Some of the possible threats for the event would include the possibility of terror attacks. Given that the event was over marketed, the event was likely to witness an excess in the number of attendants and in the event of a fatal accident, the number of casualties would be more than that planned for hence causing a strain on the budget as well as the medical facilities and services available. The table below gives a SWOT analysis for the event Identified risk likelihood Consequences Level of risk Prevention By whom Contingency Administrative Moderate Moderate considerable Involving relevant authorities Administrative personnel Training of staff Public relations and marketing potential catastrophic considerable Controlled marketing Promo ters and marketers Increased budgetary allocation Health and security Most likely catastrophic High Employing on the ground officers Security personnel Train security and health personnel Logistical Mist likely catastrophic High Not compromising g o standards Logistical personnel Choosing the venue carefully There needed to be a comprehensive plan or workable alternatives to be integrated in prevention or minimization of the possible risks that would occur. This comes after risk analysis. The appropriate contingency plan containing the appropriate response to the risk’s impact would involve procedures of decision making, an effective chain of command as well as coupled with appropriate cause of action. There was supposed to be effectiveness in the decision making and organization of the event. Control needed to be exercised on the people, the transport system both for the public and air space. The service providers needed to be qualified and the services and other supp liers were supposed to meet the set standards. Tendering and contracting processes demanded that the contactors produce not only the health but also the safety plan. These issues were dealt with in advance. The tasks to be handled were enormous and complex. The safety personnel on the ground were supposed to ensure the safety of the participants, guests and spectators and their coordination was very vital. Cooperation between the local authorities and the relevant international practitioners was very vital in ensuring the safety and success of the whole event. The planning was carried out at all levels and the relevant staff and contractors were involved at these levels. Potential risks like typhoons, and terror attacks were planned for in advance (Baum 2001:88). A safety-working group was supposed to be established so as to coordinate the health and safety issues. Specialists from particular subject areas were involved in the task and they were from various disciplines. This enhanc ed the division of labor as every group concentrated on its own activities. The safety working group enhanced the coordination of the planning group as they enabled the exchange of ideas to be easy. The group enhanced a relaxed working environment. They briefed the major staff members on various aspects of their duties and did the analysis evaluation of the respective groups. Recommendations Such an event poses a big threat not only to the participants and attendants but also to the entire nation. As such, several recommendations should be considered for future events. Planning for such kind of an event should involve top security personnel both at the local and international level. Thus will help detect and counter potential threats. A rehearsal should be done well in time to allow the planners enough time to incorporate necessary changes. Planning for the even should star well in advance and should incorporate a thorough training of all personnel involved in the execution process. Training should also involve training the planers themselves. Recruitment of personnel is a crucial matter. For such a magnanimous event, the planners should consider recruiting people who have been involved in planning and execution of big pubic events. Marketing should be controlled in such a way that it would be possible to arrive at a rough estimate on the number of people that might attend and thus avoid budget constrains in the event of an over attendance. Reference List Aaker, D. A., Jacobson, R., 1987.  The role of risk in explaining differences in profitability. The Academy of Management Journal, Vol. 30, No. 2, pp. 277-296. Abbey, A., Dickson, J. W., 1983.  RD work climate and innovation in semiconductors. The Academy of Management Journal, Vol. 26, No. 2, pp. 362-368. Barton, S. L., 1988.  Diversification strategy and systematic risk: Another look. The  Academy of Management Journal, Vol. 31, No. 1, pp. 166-175. Baum, J. R., Locke, E. A., Smith, K. G., 2001.   A multidimensional model of venture growth. The Academy of Management Journal, Vol. 44, No. 2, pp. 292-303. Carlson, N. F., 1999. Global risk management. Strategic Finance (August): 34-37. Cataldo, A. J., Killough, L. N., 2003. Is your firm safe from cybersmear?  Strategic Finance, pp. 34-38. Davila, T., Epstein, M. J., Matusik, S. F., 2004. Innovation strategy and the use of performance measures. Advances in Management Accounting, Vol. 13, pp.   27-58. Davis, J. L.,1949. Cost index method for determining insurable values. N.A.C.A.  Bulletin (December): 470. Fennell, M. L., 1984. Synergy, influence, and information in the adoption of administrative innovations. The Academy of Management Journal, Vol. 27, No. 1, pp. 113- 129. Ferlie, E., Fitzgerald, L., Wood, M., Hawkins, C., 2005. The nonspread of innovations: The mediating role of professionals. The Academy of  Management Journal Vol. 48, No. 1, pp. 117-134. Guay, W. R., 1999. The impact of derivatives on firm risk: A n empirical examination of new derivative users. Journal of Accounting and Economics  pp. 319-351. Kelman, H. C., 1989, Crimes of Obedience: Toward a Social Psychology of  Authority and Responsibility. New Haven: Yale University Press. Nutt, P. C., 1986.  Tactics of implementation. The Academy of Management Journal  Vol. 29, No. 2, pp. 230-261. This report on Management: Risks Identifying and Their Analysis was written and submitted by user Caitlyn N. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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At this Anne started to make her way back through the ruins of the old high school, what were left of it after it blew up. Loser! muttered Casey, Helen and Mark laughed. OK! This is it. You ready? Yeah! said Helen, a bit nervously Whatever! Mark said coolly as ever. They sat down in a circle, which the Ouji board in the middle, they all put a finger on the glass and then Casey asked Is there anyone there? The glass slowly moved towards yes, OH MY GOD! WHICH ONE OF YOU IS DOING THAT? asked Helen, quite scared by now. Not Me! exclaimed Mark and Casey at the same time. Whatever, said Casey, Lets carry on. Helen was quite nervous by now, she was scared, she wasnt expecting anything to happen. Who were you? Casey asked, as he watched the glass, it moved again, and pointed to the letters G, E, O, R, G, and E. George? Mark muttered. Whos George? The glass began to shake angrily it violently it moved to T, H, E, C, A, R, E, T, A, K, E, R. The Caretaker? Casey asked, Isnt he dead? Isnt that kind of the point of this? Said Mark. Whatever! Said Casey, I know one of you is behind this, I dont remember no George! As If! Said Helen, we know its you, this stuff isnt even real! Well then! said Casey quietly, Well find out now! GEORGE WHOEVER YOU ARE! WILL YOU COME TO US? At this it all went silent, and then they all looked at each other and started to giggle, then the floor started to shake, the glass shoot out of their hands and landed on YES! There was a bright light, and more shaking. But then it stopped. All was silent and dark again, apart from a small ball of light inside the glass. They looked at each other in shock. Then Helen quickly rose to her feet. This isnt funny any more you tw.! She had stopped, Casey and Mark didnt know why. She looked in pain, then she rose from the ground, then they noticed, she had a mop through her stomach, and she was suspended in the air. Then moved to the side and they saw itthe horribledisfigured, ghost. Helen was there, dead, attached to the mop; the ghost opened its mouth and said, Remember me now?! The ghost was burnt, all over, his skin melted and hanging off! He wasdisgusting. Mark jumped up and ran for the door, he got passed George and then he cackled evil. Mark ran down the corridor, as fast as he could, then he heard a sound behind him, he looked round and George was chasing after him with the floor cleaning machine. He was getting faster, and faster. Mark ran round the corner and bang into someone. ANNE! Mark screamed, I thought youd gone! Mark, what wrong? What was that noise? Theres no time to explain! Hes coming! Who? Anne asked ME! Mark was being lifted up off the floor by a rubbish picker, and then thrown onto the floor. From where he once stood, now stood George. Anne screamed, and turned around, and ran. ANNE WAIT! Mark screamed, but Anne was running, and he tried to, but George stood there with his floor cleaner, Mark tried to run away, he couldnt get up, so he crawled. But he wasnt fast enough. George ran at him with the floor cleaner and ran over him with it. It chopped him in to pieces. He was gone. NOOOOOO! Screamed Anne, she ran back, Why, why are you doing this? You called me! Ill see you soon At this George just disappeared and left the Remains of Mark, and Anne, who lay there crying on the floor. She sat their crying for at least 30 minutes, she couldnt bring herself to move. Then she heard it. ANNE?! It was Casey, he was still alive. She ran down the corridor, CASEY! WHERE ARE YOU? she ran around screaming. She couldnt find him, where was he, then she say him, lying on the floor, by the stairs. CASEY, She ran up to him, he was hurt, badly. Casey are you OK? Anne, I thought youd gone I came back, come on, we have to go, George, hell come for us! I cant move, he beat me with a broom, but I escaped, then I fell down the stairs. You need to stop him, you have to. How Casey, how can I? Im not as strong as him! Why is he doing this? We called him, he came, not hes getting revenge for all the things we did to him But it wasnt just us. Anne said, starting to cry. I know. But were here now. How do I stop him? Asked Anne rising to her feet! The Glass! Then she heard a noise, George came from round the corner with a Lawnmower. He ran up to Casey and lunged at him with it. Anne knew he was dead. So she ran, and ran, and ran. It seemed like she has been running for hours. She knew she had to hide, she couldnt find an exit, and the ones she could has collapsed during the explosion. She saw a small room, and ran it, and locked the door. Then she looked around and realised where she was. She was in Georges room; she saw the Ouji board on the floor, then George, stood there in the corner. He had a pair of tree trimmers in his hand. Anne knew this was it for her. Even if she could reach the door in time, she wouldnt be able to open it. Ready to die Anne? George asked, but the she noticed and thought back to what Casey has told her, the glass THE GLASS! She shouted What? George asked? The Glass, youre not going to kill me, or anyone else! She ran across the room and picked up the glass with the small ball of light in it. No Anne, NO! I WONT GO BACK AGAIN! George screamed. Its too late now She threw the glass on the floor, it smashed and a bright white light flooded the room. Anne was blinded by it. And then it was gone, she was alone in the room. She got up, and slowly unlocked the door and walked out. She walked around the school and looked for an exit. Eventually she found one and walked out. As she walked away, she didnt know what to do first, tell Mark, Casey and Helen parent what had happened, go to the police or just go home and cry, but she knew she has to get away from the school. But as she walked, she heard a low laugh, more like a cackle, coming from inside the school.

Essay --

University of La Verne, MBA Program BUS 665-CRN1285 Strategic Marketing Management Mid-Term Examination by Vivek Vaswani Mid Term Answers: Part I) For a single product or service that your firm provides, discuss and evaluate how your customers perceive value and how your organization delivers customer value. Answer: Company: I work as a Talent Manager at the ESI Network. The ESI Network is a talent management firm that has built its reputation in the entertainment industry over the last two decades. Though it is a full-service management firm, which means it represents the careers of actors, directors and writers, I will be focusing the scope of this answer on the on-camera division that manages the actors. Product: The product, or in this case the service I am focusing on is the on-camera division that manages the careers of actors. Our youngest talent is 2 years of age, and our oldest client is 97 years old. This division’s expanse covers about 260 clients. To make it easier to manage, the roster is broken up into categories by age a) The Kidz which covers 2-17 years old, b) The Young Adults which covers 18-29 years old, c) The Adults which covers 30-55, and d) The Seniors which covers 55 and up. These are further divided into â€Å"Tiers† internally that help us as a team to prioritize our focus on individuals who we consider as the upper echelon of our roster. The existence of these Tiers and the knowledge of which individuals are compartmentalized within them are privy only to the members of the firm and never the clients. In keeping with the Pareto principle, Tier 1 comprises of talent that deliver 80% of the total of ESI’s gross earnings annually, Tier 2 comprises individuals who bring in 10% of revenue... ...e parent’s status in their social circles. A lot of them like to gush that â€Å"their eight-year old† has a manager. On the other hand an adult client in our Tier 1 section who is bringing in upwards of $250,000 per year will require management that is extremely hands-on. For such clients we are running their daily schedules, working with them on a business plan to build their brand, monitoring their projects and checking in with their publicists and agents on a daily basis. Thus through the use of CRM, we at ESI can promote successfully to market segments. By retrieving information in our database various departments can customize products and create promotions designed to cater to very specific customer’s wants and needs. This increases profitability for the firm overall, and more importantly is able to allow us to retain more customers for a longer period of time. Essay -- University of La Verne, MBA Program BUS 665-CRN1285 Strategic Marketing Management Mid-Term Examination by Vivek Vaswani Mid Term Answers: Part I) For a single product or service that your firm provides, discuss and evaluate how your customers perceive value and how your organization delivers customer value. Answer: Company: I work as a Talent Manager at the ESI Network. The ESI Network is a talent management firm that has built its reputation in the entertainment industry over the last two decades. Though it is a full-service management firm, which means it represents the careers of actors, directors and writers, I will be focusing the scope of this answer on the on-camera division that manages the actors. Product: The product, or in this case the service I am focusing on is the on-camera division that manages the careers of actors. Our youngest talent is 2 years of age, and our oldest client is 97 years old. This division’s expanse covers about 260 clients. To make it easier to manage, the roster is broken up into categories by age a) The Kidz which covers 2-17 years old, b) The Young Adults which covers 18-29 years old, c) The Adults which covers 30-55, and d) The Seniors which covers 55 and up. These are further divided into â€Å"Tiers† internally that help us as a team to prioritize our focus on individuals who we consider as the upper echelon of our roster. The existence of these Tiers and the knowledge of which individuals are compartmentalized within them are privy only to the members of the firm and never the clients. In keeping with the Pareto principle, Tier 1 comprises of talent that deliver 80% of the total of ESI’s gross earnings annually, Tier 2 comprises individuals who bring in 10% of revenue... ...e parent’s status in their social circles. A lot of them like to gush that â€Å"their eight-year old† has a manager. On the other hand an adult client in our Tier 1 section who is bringing in upwards of $250,000 per year will require management that is extremely hands-on. For such clients we are running their daily schedules, working with them on a business plan to build their brand, monitoring their projects and checking in with their publicists and agents on a daily basis. Thus through the use of CRM, we at ESI can promote successfully to market segments. By retrieving information in our database various departments can customize products and create promotions designed to cater to very specific customer’s wants and needs. This increases profitability for the firm overall, and more importantly is able to allow us to retain more customers for a longer period of time.

Act 3 Scene 5, how does Shakespeare increase Essay

â€Å"Romeo and Juliet’ by William Shakespeare, portrays ‘a pair of star crossed lovers that take their life Doth with their death bury their parents strife. ‘ Shakespeare manages to set the scene of the greatest love story ever told, and reveals a romance discovered in Italy that concerns two feuding families (the Capulets and the Montagues) and two members of which that fall madly in love with each other. ‘Romeo and Juliet’ is set over a five-day period, starting Sunday morning and ending Thursday morning. In those five days numerous events had occurred and the interpretation of particular characters change. Act 3 Scene 5 is a pivotal scene in the play as Juliet has already defied her parents by marrying a Montague. The interpretation of Juliet from the start of the play is that she is an obedient young girl, although as the play progresses the audience becomes aware that she is a growing woman who will persist until she gets what she wants. The Scene begins with Romeo and Juliet arguing about the fact that it is day. Juliet believes it is still night and the light coming through the windows is from the moon. Juliet doesn’t want Romeo to leave, though as the darkness of the light changes into the light of the day, the probability that he may be caught and killed for entry of the opposing house’s property increases (the feud between their houses). â€Å"Will thou be gone? It is not yet near day: It was the nightingale, and not the lark, that pierced the fearful hallow of thine ear. † However, Romeo feels quite differently and wishes to go, but after some time he changes his mind and reveals that he would much rather stay and be killed merely to spend extra time with his wife possibly because their future is uncertain due to Juliet’s arranged marriage and Romeo’s banishment. â€Å"Let me be Tame, let me be put to death, I am content. † And â€Å"I have more care to stay then will to go, come, death, and welcome! Juliet wills it so! † After these comments, Juliet changes her mind and attempts the persuasion of Romeo’s departure. Through this part of the scene the language of Juliet is very apprehensive, and it shows that she doesn’t know what could happen if Romeo if he stays. This may be why Juliet changes her mind because Romeo tells her what will happen to him if he stays. This creates a fear for Romeo’s safety within the audience. â€Å"It is, it is, hie hence, be gone, away! † – This phrase has the ability to add tension. During this part of the scene, the singing of the birds can be compared to Romeo and Juliet’s relationship. During the day, the relationship must be hidden away and kept secret, but at night, it can be enjoyed and appreciated. This aspect is represented by the battle of the lark over the nightingale: At night the couple is relaxed and loving, and as the darkness slowly turns to light the couple continue to argue and the marriage becomes a burden once more. â€Å"I must be gone and live, or stay and die. † â€Å"Yon light is not daylight, I know it, I. † As well as the comparison between bird songs/ the time of day against the state of Romeo and Juliet’s relationship this section of the play shows that when the couple are together, they finish off each other’s sentences with rhyming couplets. It composes harmony; in contrast these rhyming couplets only come when they are talking of leaving. This togetherness and separation go well together questioning the audience as to whether Romeo and Juliet are the perfect couple. In the events leading up to Act 3 Scene 5, Romeo has been banished and so is spending a final night with Juliet. Furthermore the audience has just learnt that Lord Capulet has agreed to let Paris marry Juliet on Thursday. This leaves the audience worried for not only Romeo’s safety but also Juliet as her father is starting to show signs of anger. Knowing this makes the audience tense; this is good as Act 3 Scene 5 can (in a stage performance) go at the beginning of the second half. This means the audience is in suspense over the interval; they know there is a conflict coming, perhaps even involving violence. Having just left a scene showing anger, Shakespeare cuts straight to Romeo and Juliet together. This more romantic atmosphere has an opposite affect on the audience conjuring more tension; the audience wants to know what is going to happen to Juliet between her parents. Cutting from anger to happiness comes about again during the scene. A countdown Just after line 36 the Nurse enters â€Å"hastily†. Shakespeare uses few stage directions in his plays so on occasions when he does it is to be noted. The Nurse’s rushed entrance can either bring danger or there is a comic potential (or perhaps both). The Nurse already knows of Romeo and Juliet’s marriage but may not be prepared for what she might find. Mixed together, the tension of the forthcoming dispute and this comical happening it creates a good cliffhanger. cofg fgr sefgfgw orfg fgk infg fofg fg; cocc ccr seccccw orcc cck incc focc cc! The Nurse and Juliet address each other by their titles. These could be delivered in a variety of ways to create different effects. It creates danger, confusion and perhaps a chance for comedy in a couple of one-word lines. Throughout this scene many of Juliet’s lines are dramatically ironic. â€Å"Methinks I see thee now thou art so low, 3Oyj7c Visit coursework eb in eb fo eb for more eb Do not eb redistribute 3Oyj7c As one dead in the bottom of a tomb. † In the case of lines 55 and 56, as Romeo makes his leave, it is dramatically ironic as the audience already knows that soon Romeo will kill himself, and Juliet will see him dead (most likely in a tomb). This is also the last time Juliet will see Romeo alive and yet she is already seeing him dead. This makes the audience think and feel privileged, as they understand that her lines are ironic and in fact puns although Juliet herself does not know. cofe fer sefefew orfe fek infe fofe fe. Juliet uses more puns when she and Lady Capulet are talking. Although this time Juliet is aware of it as well as the audience, Lady Capulet is not. â€Å"Yet let me weep for such a feeling loss. † (74) All through their conversation the audience keeps thinking that Juliet is about to confess to her mother about Romeo. However, every time they are let and down and Juliet’s hints go unnoticed. This makes the audience more worked up and frustrated. The more the audience anticipates Juliet’s confession the more tension there is when her parents eventually find out (is they ever do). code der sededew orde dek inde fode de; Lady Capulet starts by trying to comfort Juliet, surely trying to befriend her. The audience, sometimes confused by her generosity, know of the Capulet’s agreement with Paris. Therefore they are suspicious and foresee a change in heart and another change in atmosphere; they know Lady Capulet has to get down to business. After a long wait Lady Capulet finally does her tine and informs Juliet of her arranged marriage with Paris; a shock for both audience and Juliet for it is done most obviously. It was common in the times of Shakespeare for children (mainly of rich and often girls) to be married to a person chosen by the parents. This was to gain money, power or (and) to improve relations with other families, countries or regions. Despite the triviality of this Shakespeare seems to understand how a young woman might feel being married to some she does not know or like. Juliet gets very upset and refuses to marry. The audience is feeling sympathy for Juliet but also expect her to confess as last to get rid of Paris. There is a combination of excitement and fear that mix together well and get the audience on the edge of their seats. Juliet’s safety is now feared for though as Capulet is now known to be determined. He was in the previous scene and he will be now. This coursework from www. coursework. info coeb ebr seebebw oreb ebk ineb foeb eb; Enter Lord Capulet. Oblivious to the scene so far and whose actions are to be feared by the audience. However the audience can see the plan as Capulet begins the same way as Lady Capulet. He tries to cheer up Juliet and then jumps to business in a quick change of atmosphere. cocf cfr secfcfw orcf cfk incf focf cf. â€Å"How now, a conduit, girl? What, still in tears? † Is this a sign of love, or is it just pure determination? From the way Lord and Lady Capulet have been portrayed I seem that they have a plan. The tension in the scene has been building up. So has the number of characters on stage. Two, three, one, two then four; building up to a climax. Brawls come is bigger numbers, peace and love comes with fewer numbers. The audience can understand the number of people of stage, they can tell when it is safe and when it is not. Capulet’s mood changes suddenly again when he hears that Juliet does not wish to marry Paris. He throws a fit scaring audience and characters on stage. He tries to put guilt on Juliet, the audience has much sympathy and their thoughts of Capulet do not improve but worsen. He is so angry and mad that at points he may even be beating his own wife. from www. Coursework. Info. Illegally redistributed by ffra. â€Å"Fie, fie, what, are you mad? † All on stage with the exception of Capulet are women. Capulet’s bad temper and throwing of insults makes him look quite a misogynist. coec ecr seececw orec eck inec foec ec; After Capulet has left Juliet tries to speak to her mother and threatens to kill herself if she has to marry Paris. This is more dramatic irony as the audience knows she will eventually kill herself but not because of Paris. This makes the audience feel proud and perhaps think that Lady Capulet could have stopped both the death of Romeo and Juliet. This is what makes it so tragic. Lady Capulet ignores her. code der sededew orde dek inde fode de: codd ddr seddddw ordd ddk indd fodd dd. The whole of this scene seems to be coherent on the theme of death and suicide. ‘Romeo and Juliet’ is a tragedy; this makes this scene so ironic. It is a major full of thoughts of death but does not include it physically. As Lady Capulet has left, Juliet now looks to the Nurse for support. However the faithful Nurse has changed and now fears Capulet and the loss of her job. She tries to persuade Juliet into thinking that she would be much better off with Paris. This betrayal is another shock to the audience; one of the last allies has changed sides it seems. Now the audience is waiting to find out what Juliet will do now her whole family is against her. They are confused and perhaps worried that Juliet seems to agree with the Nurse and thanks her. The scene ends with a second soliloquy from Juliet. This gives an insight to exactly what Juliet is thinking. Through the scene her discussions have been full of puns and lies. These soliloquies give her true feelings. This makes the audience to feel in touch with Juliet and helps to relate to her. Again Juliet says she shall commit suicide. She also shows that she is ashamed of the Nurse and even curses her. She is very upset and leaves the audience is suspense as they wonder what she will do if there is no way out. What will happen next? Xcql from Xcql coursewrok Xcql work Xcql info Xcql cocc ccr seccccw orcc cck incc focc cc; Shakespeare uses a lot of dramatic irony and puns to build tension within the audience. It is a scene full of irony. There are numerous chances for characters to change the course of the whole play for the better but they do not. This irony is what makes this a brilliant scene. The audience is forever in tension and on edge. Combined with the sudden changes in atmosphere it forms the perfect cliffhanger scene for the play. ffra. Thus, we can say that whilst this represents a progression, in the end we have come no closer to any â€Å"real† knowledge. Shakespeare uses the dialogue to great effect to bring the characters to life and build up atmosphere through out the scene. At the start of the scene Romeo has not yet departed and as the sun is rising the couple must say their farewells. The atmosphere here is still love orientated and fairly calm however there is a growing element of suspense and fear. â€Å"I must be gone and live, or stay and die† says Romeo very early in the scene; this starts to build suspense because if Romeo is caught he will be killed. Juliet wants him to stay as long as possible â€Å"Yon light is not daylight†, this line brings out further the strong feelings of love they both share because they do not want to leave each others presence. The audience feels their love is very strong and true this helps them to sympathise with the characters, bringing them to life. When Juliet says, â€Å"Hie hence be gone away! â€Å", there is a release of tension in the audience, they fear for Romeo’s life as he is in grave danger the longer he stays. cocg cgr secgcgw orcg cgk incg focg cg. There is a feeling of sadness in the atmosphere as our two passionate young lovers depart, â€Å"More light and light; more dark and dark our woes† this relates to the arrival of light and thus their separation. As this scene opens, Romeo and Juliet are seen arguing. The morning is soon coming, and Juliet is insistent that her lover does not leave. Before their love causes any conflict, the two argue whether Romeo should leave or not. They are so infatuated and content with each other, neither wish to leave each other’s side. Although Juliet wishes to postpone Romeo’s departure, she cannot hide the facts of the coming morning, although she tries. â€Å"Yond light is not daylight, I know it, I: It is some meteor that the sun exhaled† Their situation, position and relationship are now very clear. By night, they can be in each other’s company as they wish, however as soon as day comes, their love must be a secret. Juliet is in the position that she cannot keep her lover in daylight, and must let him escape. Romeo then portrays his love for Juliet saying how he does not care if the two are caught together, â€Å"Let me be put to death,† His departure is looming, and invites death if it be necessary as long as the two are together, he does not care, â€Å"Come, death, and welcome! † He would welcome death if it meant they could stay together. Juliet then accepts what this could mean if Romeo does not leave soon, and changes her tone completely, â€Å"It is, it is, hie hence, be gone, away! † Juliet is now seeing their relationship from a more mature position, and Romeo departs. In this part of the scene, Juliet uses the imagery of birdsong, as a comparison to the lover’s relationship. They can only see each other at night, when all is at ease and peaceful. Shakespeare uses the imagery of a nightingale to represent this. They are getting along and are in harmony. As morning is coming, the ease is interrupted with their arguing, and resembles the â€Å"Harsh discords and unpleasing sharps† of the lark. It is more apparent to the audience now Juliet’s anxiety as to their relationship will continue this way. As light grows, so do their problems, â€Å"More light and light, more dark and dark our woes! † Dramatic devices are then introduced in the scene, which increases the tension both on the stage and in the audience. Romeo is still in the room as the Nurse enters to announce Lady Capulet’s soon arrival. He simply cannot be caught, and the anxiety in the audience is increased, as it is a matter of time before she comes in. She then calls her daughter as Romeo is departing, indicating her soon arrival. The lovers spend a long time saying their farewells, and Romeo has not completely gone by the time Lady Capulet enters the room. The time period between the Nurses announcement that Lady Capulet will soon be there, causes the audience to feel the building tension, as well as the growing strains on their relationship. From Juliet’s point of view, their relationship brings her much grief every time Romeo leaves her side. As Juliet weeps over Romeo’s departure, her mother enters. She sees her daughter weeping, and can only think that she is grieving still over the death of Tybalt. â€Å"Evermore weeping for your cousin’s death? What, wilt thou wash him from his grave with tears? † Juliet is worried constantly for the safety of Romeo, and their relationship brings her a lot of grief. At this point, it must be frustrating for the audience, as they know what Juliet is really upset about. The irony is that she is in fact grieving for the enemy of the family, Romeo. Lady Capulet then swears vengeance on Romeo for Tybalt’s death. As Juliet could not possibly admit to her relationship with Romeo, all she can do is agree, whilst also speaking truths. â€Å"God pardon him, I do with all my heart: And yet no man like he doth grieve my heart. † For all the grief their relationship has brought them, and is destined to bring them, Juliet is still adamant that their love is not in vain. The audience understands Juliet’s real sorrows, however her mother does not. This occurs many times during the play, as it is very secretive, and people’s words are not always as they seem. When Lady Capulet talks about Romeo as a villain, Juliet can say how she really feels, although it is an aside. She tries to take her murder-planning mother of the subject, by asking of her other news – her impending marriage to the County Paris. Juliet is obviously completely shocked by Lady Capulet’s news of her intended marriage to Paris, and immediately refuses. â€Å"Now by Saint Peter’s Church and Peter too, He shall not make me there a joyful bride. † Juliet and the audience know that she simply cannot go through with this marriage, however her mother does not understand her objection. Juliet is now in a very awkward and somewhat unavoidable position. She cannot tell her parents of her marriage to Romeo, nor can she betray her religion and Romeo by marrying Paris as well. All she can do is refuse, and face the wrath of her father, which both she and the audience can expect. The language used in this scene is also a contributing factor to what Juliet is going through. Juliet is usually a very respectful and obedient towards her mother. At many points she calls her Madam, and as Lady Capulet is about to announce Juliet’s proposed marriage, she responds â€Å"Madam, in happy time, what day is that? † It would take something alarmingly upsetting for Juliet to respond in the way she does, â€Å"I will not marry yet, and when I do, I swear It shall be Romeo, whom you know I hate, Rather than Paris. These are news indeed! † Her manner changes towards her mother drastically. She is obviously and understandably appalled from the audience’s point of view. By saying she would sooner marry Romeo, she is making a very strong objection, although she is in fact lying about her hatred for her husband. She then must face the wrath of her father when she tells him of her refusal. He sees her crying once more, and at first her reaction must be of irritation at her father’s naivity, â€Å"How now, a conduit, girl? What, still in tears? Evermore show’ring? In one little body? † The audience knows very well of Juliet’s true sorrow, and it must be irritating for everyone to keep confusing it. Once Juliet then tells her father of her gratitude, and also her refusal of Paris, he scolds her for her selfishness, even though it is quite obvious how ignorant he is being. Juliet does not want to marry Paris, and her father for some reason cannot understand it. It suggests she is using riddles, as her father says, â€Å"How how, how how, chopt-logic? What is this? ‘Proud’, and ‘I thank you’, and ‘I thank you not’, And yet ‘ not proud’, mistress minion you? † The play suggests that she really does want to tell her parents of her relationship with Romeo, and her inability to marry Paris, but she knows she can not. The audience can now see the position she is in, and that there is no escape. Capulet says how he would rather her marry â€Å"A gentleman of noble parentage,† Meaning he would rather Juliet marry anyone with respectable parents for his own personal gain. He does not care of her opinion. Juliet is young and can only think of her love for Romeo. The audience can see that through their passionate love for each other. Juliet thinks she can turn to her mother in what is fast becoming an emotional plea for help. Her mother simply disowns her own daughter, and is disgusted as her husband. â€Å"Talk not to me, for I’ll not speak a word. Do as thou wilt, for I have done with thee. † The audience must feel Juliets pain and loneliness at this point. Her mother and father have been disgraced by their daughter’s refusal to marry, and rightly so. Her husband has been exiled, and although she does not know, she will never see him alive again. Now she must turn to the closest person she has ever had, her nurse. The Nurse is their servant, and is told what to do, and to a degree what to think. The Nurse does her best to try to change her mind, but she knows that Juliet is not going to be shifted. The Nurse agrees with Juliet’s parents, â€Å"O, he’s a lovely gentleman! Romeo’s a dishclout to him. † Juliet now realises that there is no point staying in the house. Her parents have disowned her, and the Nurse can offer her no comfort. Some may say she is being spoilt and ignorant, however based on the evidence suggested by the text, the audience is likely to feel sympathy for the girl and her plight. There is one final person she can possibly go to, Friar Lawrence. â€Å"I’ll to the Friar to know his remedy; If all else fail, myself have power to die. † As the scene closes, the audience can sense the oncoming tragedy, which has been building up to this point. It seems that Juliet’s position is only going to get worse as it does. In this scene, how does Shakespeare increase the audience’s awareness of Juliet’s position. Firstly, Juliet has to deal with a lot at such a young age, and in very difficult circumstances. Her husband has been exiled, and can only see him at night. Her parents have dropped on her the proposition to marry the County Paris, or to be disowned penniless. She knows she cannot as she has no feelings for him, as well as her marriage to Romeo. Her Nurse, who she has trusted for many years can offer her no comfort, and she must seek the help of the Friar as her last resort. If all else fails, she will take her own life. Shakespeare has made the audience very aware of her position in both the audiences’ eyes and the eyes of the other characters. He has done this through her reactions to events that have happened, as well as the language used in her relationship with other characters. James Preston.

Antamina Case

In what way is the development of Antamina mine a real option? Compare it to a financial option. The Antamina mine case can be modeled as a real option. An option in financial terms is the right to buy/sell something, it is not mandatory to buy/sell, is a choice that the owner can do. If you can earn with the exercise of the option, you use your right, but if it is not the case you simply do not utilize it. In this way the return derived from an option is asymmetric.In real term an option is defined as the flexibility a manager has to take decisions. For example if he can choose if take the decision to invest or not in a project, if develop or not a product, if expand or not the variety of services offered. They are â€Å"real† because concern the project and are in project in the sense that design the element of the system, but the characteristics of asymmetric returns, choice of use and sunk costs are the same of financial option.The Net Present Value analysis not considers these options and believes that it is not possible to take decisions but they are predetermined. Instead the Real Options analysis takes in account of these flexibilities and evaluate their effect on the value of the project. The characteristics of a real option are mainly three: Timing Uncertainty Irreversibility In the Antamina case the characteristic of timing is two years, in fact is not necessary to take decision to develop or not the mine immediately.The uncertainty concerns the value of the mine, the costs of the opening and the price of the metal that will extract. The irreversibility is about the option premium that is a cost not recoverable, if it is exercised or not the option you have to pay it. The option used is a call-like option (right to buy something to a predetermined price), so it is possible compare a common financial call option with the Antamina real one.In a typical financial option the underlying asset is a stock, instead in the Antamina case it is the value of the mine, the value of the reserves of metal contained in it. The exercise price of a financial option is the strike price, the price at which you can buy/sell the option, instead in the case analyzed is the development cost of the mine. Comparing the maturities in the financial case is the time of the option, the time at which the option can be exercised, and in the real case is two years from now.The volatility concern the stock price in financial option, in Antamina mine is the volatility of metal price and the volatility of reserve value. The main differences between a financial option and the real option in general are: the period (years) that is much longer than a financial option (three-six months), and the difficulty to model the future value of the asset that cannot be forecasted basing on the past observations. It is very important to take in account these considerations in the valuation of a project.

Free Essays on Othello - Deception In Othello

William Shakespeare’s tragedy, Othello, is a play centred on the theme of deception. Throughout the play, Shakespeare uses this theme to develop the plot and to bring about the downfall of the title character. This is achieved principally through the dialogue of the character Iago in a number of key scenes, and its effect on both minor and major characters. The theme develops throughout the play in an ever-expanding web of lies that affects every character. The opening scene of the play immediately submerges the audience in deception via Iago’s speech. Iago is in conversation with the character Roderigo, who we later learn is being deceived by Iago. Iago is vowing that he follows his lord, Othello, not out of service, rather in the search for revenge. He actually states: â€Å" I follow him to serve my turn upon him.† This statement, in Act I, Scene 1 no less, clearly sets the stage for a play of deception and backstabbing. Iago proceeds to refute any allegiance to Othello for the next 25 lines! This speech is concluded with the line â€Å"I am not what I am.† By having this in the very first scene, Shakespeare acknowledges to the audience that deception will be a key theme in the play and will recur frequently. The full extent of the deception in the first scene is not revealed until Act I, Scene 3, when Iago reveals the truth in his soliloquy. Iago goes into detail on how he is in fact deceiving Roderigo into giving him money to by presents for Desdemona, a service Iago had not done and never intended to do. He goes on to say that: â€Å"Thus do I ever make my fool my purse; For I mine own knowledge should profane If I would time expend with such a snipe But for my sport and profit.† Iago openly admits that he has been deceiving Roderigo for money and for entertainment. This gives the first scene greater meaning whilst simultaneously exposing Iago as a true fraud to the aud... Free Essays on Othello - Deception In Othello Free Essays on Othello - Deception In Othello William Shakespeare’s tragedy, Othello, is a play centred on the theme of deception. Throughout the play, Shakespeare uses this theme to develop the plot and to bring about the downfall of the title character. This is achieved principally through the dialogue of the character Iago in a number of key scenes, and its effect on both minor and major characters. The theme develops throughout the play in an ever-expanding web of lies that affects every character. The opening scene of the play immediately submerges the audience in deception via Iago’s speech. Iago is in conversation with the character Roderigo, who we later learn is being deceived by Iago. Iago is vowing that he follows his lord, Othello, not out of service, rather in the search for revenge. He actually states: â€Å" I follow him to serve my turn upon him.† This statement, in Act I, Scene 1 no less, clearly sets the stage for a play of deception and backstabbing. Iago proceeds to refute any allegiance to Othello for the next 25 lines! This speech is concluded with the line â€Å"I am not what I am.† By having this in the very first scene, Shakespeare acknowledges to the audience that deception will be a key theme in the play and will recur frequently. The full extent of the deception in the first scene is not revealed until Act I, Scene 3, when Iago reveals the truth in his soliloquy. Iago goes into detail on how he is in fact deceiving Roderigo into giving him money to by presents for Desdemona, a service Iago had not done and never intended to do. He goes on to say that: â€Å"Thus do I ever make my fool my purse; For I mine own knowledge should profane If I would time expend with such a snipe But for my sport and profit.† Iago openly admits that he has been deceiving Roderigo for money and for entertainment. This gives the first scene greater meaning whilst simultaneously exposing Iago as a true fraud to the aud...

Behaviorism, Its Origin, Purpose and Main Definitions.

Behaviorism, Its Origin, Purpose and Main Definitions. Behaviorism For as long as history can date back, humans have always had a certain interest in what makes up an individual; who they are, and what aspects of there being, have set them apart from others within there species. As behaviorist see it, these questions are answered by nothing more than the world in which you were brought up in. Behaviorism, focuses on variables we can observe, measure, manipulate; and avoid whatever is subjective, internal, and unavailable i.e. mental (1998, C. George Boeree). Behaviorism is a very old theory of personality. One of the oldest theories dates back to Rene Descartes. He introduced the idea of substance dualism, and called the person a machine dependent on external events whose soul was the ghost in the machine (substance dualism). Meaning that what is mental, and things that are physical are completely separate. Modern behaviorism however changes this theory in refusing to acknowledge any internal workings of the mind. Behaviorist believe that, persons are nothing more than mediators between behavior and environment (Skinner, 1993). Because the inner workings or the human mind are ignored, opponents to the theory make a strong case against it. Behaviorism is unable to explain human language, and memory. Although these criticisms indicate a failure in this theory. It isnt denied that behaviorism can teach the world a lot about human behaviors. Behaviorism as it is known today was founded on the ideas of John B. Watson. Watson claimed that behavior should be examined, rather than describe how the mind was working. He contended that it was possible to condition humans and animals. In his famous study, Watson conditioned a young child named Albert to fear a white rat. He did so by creating a loud noise whenever Albert touched the rat. Frightened by the loud noise, the child associated the rat to this feeling, and feared the rat the same way he feared the noise. Watsons work was backed by the most noted behaviorist B.F. Skinner. Skinners entire system is based on operant conditioning. The organism is in the process of operating on the environment (Skinner, 1993). While operating, the organism encounters a special kind of stimulus, called a reinforcing stimulus, or simply a reinforcer. This special stimulus has the effect of increasing the behavior occurring just before the reinforcer. Operant conditioning is: the behavior is followed by a consequence, and the nature of the consequence modifies the organisms tendency to repeat the behavior in the future (Behaviorism, 1997). Skinner ran experiments to prove this by placing a rat in a cage called a Skinner Box. His cage would have a bar or pedal on one wall that, when pressed, causes a little mechanism to release a foot pellet. The rat would then bounce around the cage, doing whatever it is rats do, when he accidentally presses the bar, a food pellet falls out. The operant is the behavior just prior to the reinforcer, which is the food pellet. In no time at all, the rat is furiously peddling away at the bar. A behavior followed by a reinforcing stimulus results in an increased probability of that behavior occurring in the future (Stacy Breslau, 2003 ). What if you dont give the rat any more pellets? After a few attempts, the rat will stop pressing the bar. This is called extinction of the operant behavior. A behavior no longer followed by the reinforcing stimulus results in a decreased probability of that behavior occurring in the future. (Stacy Breslau, 2003 ) Now, if you were to turn the pellet machine back on, so that pressing the bar again provides the rat with pellets, the behavior of bar-pushing will pop right back into existence, much more quickly than it took for the rat to learn the behavior the first time. This is because the return of the reinforcer takes place in the context of a reinforcement history that goes all the way back to the very first time the rat w as reinforced for pushing on the bar. A question Skinner had to deal with was how we get to more complex sorts of behaviors. He responded with the idea of shaping, or the method of successive approximations. Basically, it involves first reinforcing a behavior only vaguely similar to the one desired. Once that is established, you look out for variations that come a little closer to what you want, and so on, until you have an animal performing a behavior that would never show up in ordinary life. Skinner and his students have been quite successful in teaching simple animals to do some extraordinary things. Beyond fairly simple examples, shaping also accounts for the most complex of behaviors. You dont, for example, become a brain surgeon by stumbling into an operating room, cutting open someones head, removing a tumor, and receive a reward. Instead, you are gently shaped by your environment to enjoy certain things, do well in school, take a certain class, see a movie, and so on. This could be something your parents were carefully doing to you, but much more likely, this is something that was more or less uni ntentional. Another type of reinforcement is aversive stimulus. It is the opposite of a reinforcing stimulus, something unpleasant or painful. A behavior followed by an aversive stimulus results in a decreased probability of the behavior occurring in the future (Stacy Breslau, 2003 ). This both defines an aversive stimulus and describes the form of conditioning known as punishment. If you shock a rat for doing something, it wont do what ever it is it got shocked for. If you spank Johnny for throwing his toys he will throw his toys less and less (maybe). If you remove an already active aversive stimulus after a rat or Johnny performs a certain behavior, you are doing negative reinforcement. If you turn off the electricity when the rat stands on his hind legs, hell stand a lot more. Notice how difficult it can be to distinguish some forms of negative reinforcement from positive reinforcement. If I starve you, is the food I give you when you do what I want a positive? Or is it the removal of a negative, the aversive stimulus of hunger? (1998, C. George Boeree) Skinner doesnt approve of the use of aversive stimuli, because they dont work well. Earlier I said that Johnny will maybe stop throwing his toys? Thats because whatever was reinforcing the bad behaviors hasnt been removed. This hidden reinforcer has just been hidden with an aversive stimulus. So, sometimes the child will behave, but it still feels good to throw those toys. All this boils down to a theory of personality that says that ones environment causes ones behavior. A man named Albert Bandura found this a bit too simplistic for the phenomena he was observing, aggression in adolescents, and decided to add a little to it, environment causes behavior, but behavior causes environment as well(Bandura, 2000). He labeled this concept reciprocal determinism. He then went a step further. Bandura began to look at personality as an interaction among three things the environment, behavior, and the persons psychological processes. Adding imagery and language to the mix allows Bandura to theorize much more effectively than someone like, B. F. Skinner, about two things that many people would consider the humans strong point, observational learning or modeling, and self-regulation. Of the hundreds of studies Bandura was responsible for, one group stands out above the others. The bobo doll studies. Bandura made of film of one of his students, a young woman, beating up a bobo doll. In case you dont know, a bobo doll is an inflatable, balloon creature with a weight in the bottom that makes it bob back up when you knock him down. The woman punched the clown, shouting sockeroo! She kicked it, sat on it, hit with a little hammer, and so on, shouting aggressive phrases. Bandura then showed his film to groups of kindergartners. The children then were let out to play. In the play room, were several observers with pens and clipboards, a bobo doll, and a few little hammers. The observers recorded: A lot of little kids beating on the bobo doll. They punched it and shouted sockeroo, kicked it, sat on it, hit it with the little hammers, and so on. In other words, they imitated the young lady in the film. This might seem like a worthless experiment at first, but the children changed their behavior without first being rewarded for that behavior. While that may not seem extraordinary to the average person, it didnt work well with standard behaviorist learning theories. He called the phenomenon observational learning or modeling, and Banduras theory is usually called the social learning theory. Bandura did a large number of variations in his study. All these variations allowed Bandura to establish that there were certain steps involved in the modeling process. If you are going to learn anything, you have to be paying attention. Likewise, anything that doesnt allow you to pay attention is going to decrease learning. If, for example, you are sleepy, groggy, drugged, sick, or nervous, you will learn less. Second, you must be able to remember what you have paid attention to. This is where imagery and language come in. We store what we have seen the model doing in the form of mental images, or verbal descriptions. When stored, you can later bring up the image or description, so that you can reproduce it with your own behavior. At this point, youre just sitting there daydreaming. You have to translate the images or descriptions into actual behavior. So you have to have the ability to reproduce the behavior in the first place. For example, I can watch Olympic swimmers all day long, and not be able to reproduce their times, because I may not even know how to swim. But if I can swim, my performance would in fact improve if I watch swimmers who are better than I am. Our abilities improve even when we just imagine ourselves performing. Many athletes, imagine their performance in their mind prior to actually performing. With all this, youre still not going to do anything unless you are motivated to imitate. Bandura says there are many motives, past reinforcement, promised reinforcements, vicarious reinforcement. These are, considered to be the things that cause learning. Bandura is saying that they dont cause learning but, only cause us to demonstrate what we have learned. He sees them as motives. The negative motivations are there too, giving you reasons not to imitate someone such as past punishment, promised punishment (threats), vicarious punishment. Like most traditional behaviorists, Bandura says that punishment in whatever form does not work as well as reinforcement and, in fact, has a tendency to backfire on us.

Responsibility and brand advertising in the alcoholic beverage market Essay - 1

Responsibility and brand advertising in the alcoholic beverage market. The modelling of normative drinking behaviour. by Debra Jones Ringold - Essay Example Thesis Statement: The purpose of this essay is to critically review the above article by Ringold (2008). The theories, ideas or beliefs that the author tested will be summarised; the contents of the article will be condensed; and the weaknesses and strengths of the research study will be critically analysed. Ringold (2008) states that her study revealed moderate consumption of alcoholic beverages as the norm in the United States. This is similar to the results of the Gallup polls (2004) which have indicated the same outcome since 1939. The recommendations given by the United States Dietary Guidelines on moderate drinking was consistent with the consumption found in 90% of people who consume alcohol. This is supported by Saad (2005), who states that underage drinking and alcohol abuse have considerably reduced in the last three decades. The per capita consumption of alcohol has continued to decline over the past twenty-five years, states NIAAA (2006). The main aim of the article by Ringold (2008) is to study the outcome of alcoholic beverage advertising on its consumption levels. The research study takes into consideration the actual and desired impacts of, describes and evaluates the controversy regarding industry-sponsored responsibility campaigns; and identifies a number of issues that require future research. The results of the study reveal that alcoholic beverage advertising does not exert a material influence on total consumption or abuse. On the other hand, it models normative drinking behaviour, hence may be a crucial inhibitor of alchohol misuse. Responsibility efforts sponsored by industry, by government and by nonprofits lead to desired changes, modeling desired drinking behaviours, and may be more beneficial for heavier drinkers. The article by Ringold (2008) is timely, because of the continued trend of increased expenditure on advertising, undertaken by alcohol manufacturers. This is