The Beer Market free essay sample

A discussion of the marketing trends of three American breweries Anheuser-Busch, Miller Brewing, and Adolph Coors. This paper examines the marketing strategies of these three beer producing companies and how they contend with the American market. The paper shows how flat consumption trends and dominance by large producers have characterized the U.S. beer industry. These companies wish to enter the international markets and their expansions comes at the expense of others. Every product has a life cycle. Products start small, at this stage the possibility of failure is large. Suddenly they experience dramatic growth. Then, they reach maturity. Finally, they decline. Some products, however experience renewal and continuity as a new sector of customers begins to become consumers. Through well-planned and executed marketing campaigns, some product life cycles can be expanded indefinitely. When the market begins to level companies must look to other markets and develop new products to maintain their market position. We will write a custom essay sample on The Beer Market or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is certainly the case with the beer market.